Fract

Retail analytics startup

Role

Product design, UI/UX design, web design, interactions, design direction

Date

Work in progress

Objective

This is B2B SaaS product, the idea of which lies in its name - a repeating pattern that displays at every scale. So, the product predicts trade areas for retailers by analyzing repeating demographics data. The most challenging on this project is delivering complex solutions in an easy and intuitive way for a non-tech audience. I followed a user centered approach and redesigned desktop app navigation, changed mapping tools and some other features interface and interaction. The product is designed to be more scalable. Geo-located mobile app is designed to gather all the data needed for retailer fulfillment and supposed to be synced with the desktop app.

Recon app